Patty Manzi’s Tri-Valley Real Estate Blog

I was driving from an appointment today and I found myself next to a truck colorfully decorated with a business name.  It had lettering of all colors on every side of the vehicle.  Happy{name deleted}’s Carpet & Linoleum, phone numbers & website address.  It was very eye-catching.  As the truck passed me, I noticed the ‘tag line’ painted on the back tailgate of the truck in very big bold colorful lettering.  It read (I’m paraphrasing) – Happy {name} says:  Keep smiling, but if you can’t do that…..DRINK!

Really?, I thought to myself.  This is the guys marketing stategy?  Advertising his services on his vehicle to try and get business, but advising everyone who can’t smile today to drink?  It made me think of what condition this guy would be in to install carpet & linoleum.  What if he’s had a bad day and has been following his own advice? 

I’m not judging here people, I’m just saying….I wonder how many people would see this truck & the tag line and think, hey I want to hire that drinking guy to install my carpet & linoleum? 

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